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It is important
to plan your web site. You must consider what you want your web site to
achieve and what image you wish to portray to your clients. Hence the
strategy like any successful business venture should be built around a
strong plan which is supported by eye-catching delivery. What works well
in a conventional advertising medium may not work so well on the Internet.
However, don’t let other web designers throw away all that expensive
advertising material that you have. It will probably only need a minor
modification to make it Internet acceptable. It is important to try to
maintain a clear concept for your site, and make it easy to follow. The
World Wide Web will not replace traditional advertising methods, but it
will surely compliment them. We welcome the challenge of working with you
to create an integrated web site that compliments your conventional
advertising media.
Another factor that shouldn’t be ignored is
the importance of making your site appealing to women. It is anticipated
that the number of women on the WWW is likely to increase substantially.
If you are considering using your site for mail order purposes it is
especially important to construct the site with women in mind as they are
responsible for the vast majority of retail purchases. |
